// Personal investing intelligence

The market,made personal.

A personal investing platform that profiles you and every security — then scores the fit, builds the portfolio, and guides every move.

Early crew forming
ProfileMatchGrow
+3.1% this week
94% fit · VOO
9:41● ▮▮▮
// From the floor

“You're up 3.1% this week. Tech is now 36% of your book — a touch heavy for your plan. Nothing to do today.”

$48,210+$1,452 this month · on track
// Matched to you · 06
VOO94% fit
AAPL88% fit

We profile you — and every security against you.

Two-sided matching is the engine. Not “is this stock good?” but “does this fit your goals, your risk, your timeline?” — the question a private advisor asks, now for everyone.

// The secret sauce

Everyone else knows the market. We know you, too.

Other tools profile the stock. A rare advisor profiles the person. We're the only one that profiles both — and scores the fit between them. That two-sided match is the whole moat.

// You
  • Goals
  • Risk tolerance
  • Time horizon
  • Behavior
94fit
// Every security
  • Volatility
  • Valuation
  • Sector & factor
  • Momentum
// Why Trading-Floor

The only one that does all of it.

Capability
Brokerages
Robo-advisors
Human advisors
Trading-Floor
Personalized to the individual
Scores every security to your fit
Behavioral guardrails
No minimum · grows with you
Fiduciary alignment

Same row, one column fills it. That column is us.

// Fit, not noise

Every security, scored against you.

We don't just flag what's popular. We score how well each stock and fund fits your profile — so every move is measured against the only benchmark that matters: yours.

// My take · sample
Fit score
42/ 100 for your profile
Aligned with horizonYes
Risk vs your planHigh
Suggested weight≤ 2.4%
// Your portfolio

A portfolio that's actually yours.

Built around your profile and managed over time — clear allocations, drift alerts when something gets heavy, and a next move you can understand. Not a one-size model bucket.

// Portfolio · allocation
Tech36%  · trim 3pp
Index funds31%
Dividend18%
Cash15%
On plan1 drift alert
// From the floor

Guidance before the costly moment.

The gap between you and the market usually isn't your picks — it's the panic-sell and the chase-buy. A daily read and behavioral guardrails step in before those moments, not after.

// Daily read · sample
“Markets dipped 2%. Your plan doesn't change.”

Selling here would lock in a loss your timeline doesn't require. Sit tight — we'll flag it if that changes.

HoldGuardrail active
// Who it's for

Built for who's next.

The personal RIA for the 76 million investors too small for a human advisor and underserved by one-size robo-advisors — starting with the generation that actually wants this.

0
Average age Gen Z starts investing — vs 35 for boomers.
0
Of Gen Z are comfortable with AI managing their money — vs 14% of boomers.
$0
Minimum to start. No gatekeeping, no advisor's velvet rope.

Meet them at their first dollar — and grow with them for decades.

01

Profile you

Goals, risk, horizon, capital — and how you behave under pressure.

02

Score the fit

Every security measured against your profile, not the market's.

03

Build & manage

A personalized portfolio, kept aligned as life and markets move.

04

Guide & protect

A daily read and guardrails that keep you on your own plan.

// Join

See you on the floor.

Join the waitlist for early access. We're bringing people in as we open the platform — the early crew gets in first.

No spam · just your spot
// Contact

Let's talk.

Questions, press, or partnerships — we read everything. Investors and potential partners, reach out directly and we'll get back fast.